Too many models muddling up the middle. That's a problem with Acura.
- In the space of the 3-series, Acura offers CSX and TSX and TL.
- In the space of the 5-series, Acura offers TL and RL.
- In the space of the 7-series, Acura offers...um...nothing. We've already firmly established that this is not good.
Blend the best of the CSX and TSX into one and run it against the BMW 1. Leave the TL to run in the 3-series space. Any sport mod to the TL can use the X as a "type".
In the 5-series space, run the RL.
Introduce the Acura SL into the flagship space, upwards of $100,000.
In order to do this, take the time to truly understand the demographic. 5-series may be the most successful luxury sedan in auto history, and what they've been doing for the last 30 years should never be considered an accident or luck. Same thing can be said of the 3-series in terms of its leadership in the segment. Mercedes Benz S-class would be the flagship model, although Audi A8 is doing a fine job as well.
Get this right, and Acura can toss whatever permutation of roadster, concept, crossover thing they want in between the segments - but the clearly defined small-medium-large backbone must be strong and clear in the mind of the consumer in order to carry the other fringe experiments.
Acura technology is not the problem. Honda/Acura are absolutely among the best engineered vehicles made. No question, no argument. It'd be a shame if the marketing failed to help the consumer discover and experience all the quality by not gaining their attention.